At the start of 2026, the haven for all ice cream lovers is located right in the heart of the capital! There’s no need to fly to Italy to enjoy exceptional ice cream, as the famous Pepe ice cream maker has just made a big splash by taking 5th place in the prestigious Italian Ice Cream World Cup in January 2026. This is international recognition for this Brussels institution, which transforms every cone into a true work of art. Brussels Secret takes you on a journey to discover the secrets of a place that is now enshrined in the pantheon of global sweet treats.
A historic achievement for Pepe: when a Brussels artisan shakes up the world rankings
In January 2026 in Rimini, at the prestigious Gelato Festival World Masters, Brussels ice cream maker Pepe achieved the unthinkable: he took 5th place in the world in his first participation in the competition. Facing hundreds of artisans from around the world, the Woluwe-Saint-Lambert-based company proved once again that Belgian expertise is on par with foreign traditions. This was a crowning achievement for the entire team after setting all national records.
This meteoric rise is no accident. In fact, every detail counts when it comes to achieving such a high level of success. From the creaminess of the ice cream to the texture of his cones, Pepe has given himself the means to shake up the hierarchy and put Brussels on the world map of fine dining. This is further proof of the artisanal and gastronomic quality of our capital.
Le Trésor du Dragon: a unique creation, reflecting Pepe’s flavors
If Pepe’s success now extends beyond our borders, it is above all thanks to a specific philosophy: the use of quality products and natural ingredients. Each flavor is the result of a perfected recipe that begins with the selection of the best ingredients from around the world. From Sri Lankan cinnamon to caramelized nuts, the artisan prioritizes purity to offer an explosion of flavors on the palate.
© pepes.be
A quest for perfection illustrated by the “Trésor du Dragon” (Dragon’s Treasure). It was this signature frozen chocolate creation that won over the judges at the competition. It is the perfect embodiment of the brand’s audacity, which pushes the boundaries of ice cream making at every opportunity. Stepping through the door of this address in Woluwe-Saint-Lambert is like treating yourself to a gourmet break where gastronomy is enjoyed simply, around a cone that confirms that genius always lies in the elegance of true taste.