Calling all gaming and binge-watching fans: the Comic Con Brussels phenomenon is set to transform the capital into the epicenter of global pop culture. On May 2 and 3, 2026, the Tour & Taxis site will host a new edition of this legendary event, a true gathering of enthusiasts. But where does this global celebration—now a pillar of contemporary popular culture —come from? From the fascinating history of this charitable convention to the juicy details of the Brussels edition, discover everything you need to know about this immersive experience, featuring exclusive programming and epic contests.
From San Diego to the whole world: the incredible rise of Comic Con
It all began in 1970, under the California sun in San Diego, where the project was launched with the goal of introducing and promoting comic books to as many people as possible. Initially reserved for a niche audience of American comic book enthusiasts, the event has undergone a spectacular transformation over the decades. By gradually expanding to encompass all forms of entertainment— from film to video games— Comic-Con has becomethe epicenter of global pop culture.
Today, Comic Con has established itself as the premier venue for major announcements from giants like Marvel, DC Comics, and Disney. A true institution in the United States, the model has successfully spread across the globe, driven by renowned organizers like ReedPOP. Between autograph sessions with Hollywood stars and spectacular cosplay displays, Comic Con has succeeded in transforming once-scorned passions into an indispensable pillar of contemporary popular culture.
Tour & Taxis to the beat of pop culture: the ultimate experience of 2026
On May 2 and 3, 2026, the Tour & Taxis site will transform into a unique universe dedicated to entertainment. For this edition, Comic Con Brussels is pulling out all the stops with an unprecedented lineup of stars. Fans will get to experience the thrill of meeting icons from cult TV series: from David Harbour (Stranger Things) to Aaron Paul (Breaking Bad), and Grant Gustin (The Flash). Movie lovers won’t be left out, with appearances by Bryce Dallas Howard (Twilight) and Jennifer Beals.
A true paradise for collectors, the event features themed areas such as Cosplay City, gaming zones, andArtists Alley. The highlight of the weekend remains the grand cosplay contest, whose winner will fly to the international finals in Chicago. Designed to be accessible, Comic Con offers free admission for children under 10 and discounts for costumed visitors. An unmissable event to immerse yourself in a culture where imagination knows no bounds.
