For three days, YouTubers and enthusiasts of manga, anime, video games, and cosplay will come together for a total immersion in Asian pop culture. With discoveries, encounters, and unique experiences, this festival is THE must-see event of the season!
Brussels becomes the capital of Asian pop culture
From February 27 to March 1, 2026, Made in Asia will once again take over Brussels Expofor three days of discoveries and immersive experiences. A veritable institution for fans of manga, anime, video games, and geek culture in the broadest sense, the festival brings together thousands of visitors from the Benelux countries and beyond every year.
Designed as a journey to the heart of Asian pop culture, Made in Asia combines fun activities, spectacular performances, and exclusive encounters. Whether you are a long-time enthusiast or simply curious, the event appeals to all with its ability to bring together all facets of this vibrant culture in a festive and inclusive atmosphere. People come here to marvel, have fun, learn, and share.
Iconic guests and a giant playground for fans
The 2026 edition will once again feature renowned guests from the worlds of dubbing, the web, and gaming. Among them, Dorothée Pousséo, an iconic voice known in particular for her work on the video game Overwatch, will be there to meet the public. Fans of online content will also be able to meet popular creators such as Vercin and LudovYK, who have a large following in the French-speaking community.
Finally, it’s impossible to overlook cosplay, the true DNA of the festival. Impressive costumes, stage performances, and parades transform the aisles of Brussels Expo into a permanent show, where everyone can express their creativity. Between official competitions and simple moments of sharing, Made in Asia has established itself as an unmissable event for those who love to experience pop culture to the fullest.
Practical information
📍 Location – Brussels Expo
📅 Dates – February 27, 28, and March 1, 2026
⏰ Opening hours
- Friday: 12:00 p.m. – 8:00 p.m.
- Saturday: 10 a.m. – 7 p.m.
- Sunday: 10 a.m. – 5 p.m.
🎟️ Prices – check out the festival’s official website