Rue du Bailli welcomes a new spot for lovers of crispy comfort food. After Leuven, Ghent, and Brussels-Central, Seoul South Station is thinking big with a location designed to be a total immersion in the world of Korean street food. And clearly, the place doesn’t go unnoticed.
A decor that makes you feel like you’ve landed in Seoul
The tone is set as soon as you walk in. Colorful neon lights, stickers, arcade machines, mirrors, Asian convenience store-style vending machines, and hidden details in every corner of the restaurant. Here, you don’t just come for a quick bite; you’re immersed in a setting inspired by the bustling streets of Seoul. The space , much larger than the brand’s previous locations, was designed to be the brand’s true flagship. A sort of XXL showcase where the visual experience matters just as much as what’s on your plate.
Korean fried chicken takes center stage
No endless menu here either. Seoul South Station stays true to its original concept by building its entire world around Korean fried chicken. On the menu, you’ll find the house classics. For example, crispy chicken burgers topped with house-made sauces, rice bowls garnished with kimchi, pickles, and fried chicken, not to mention sweet potato fries to dip in a spicy Sriracha mayo. The new item to try? Tteokbokki, those famous Korean rice cakes served in an ultra-addictive spicy sauce. Even vegetarians get their own version with fried cauliflower. And to wash it all down, the restaurant is also launching Horang-i. It’sa beer brewed in Brussels in collaboration with Tipsy Tribe Brewery & Distillery.
A Belgian concept riding the Korean wave
What also makes Seoul South Station interesting is its journey. Originally, the project started in a small kiosk in Leuven before gaining attention at several Belgian festivals such as Tomorrowland, Couleur Café, Les Ardentes, and Pukkelpop. In just a few years, the concept has successfully capitalized on the global explosion of Korean culture without falling into the cliché restaurant trap. Behind the project is Filip Kuzminski, a 27-year-old Belgian entrepreneur who devised a simple model: a standout product, fast service, and an instantly recognizable visual identity. With this new location in Ixelles, Seoul South Station confirms one thing above all: Korean fried chicken has definitively found its place in Brussels’ food scene.
📍Address: Rue du Bailli 104, 1050 Ixelles
📆 Official opening: Friday, May 29, 2026, at 5 p.m.
