This weekend, Brussels offers a unique escapade in the land of the morning calm. Between the narrow streets of the Sablon and Place de la Chapelle, the Korea Unboxed festival offers a total immersion in Korean culture. K-food, K-beauty and tourism intertwine to create a sensory voyage that makes the taste buds sparkle and the skin glow. A Korean interlude without leaving the European capital.
K-Food Zone: a feast around every corner
On Place de la Chapelle, the stalls are transformed into a veritable Korean market. Scorching hot tteokbokki, crispy rice pancakes and fresh makgeolli are just some of the delicacies on offer. Rice is featured in all its forms, from traditional dishes to modern creations. Visitors can also sample revisited snacks and watch dishes being prepared live, for an authentic, interactive experience. Music and lanterns complete the festive decor, transforming the square into a veritable mini-Seoul.
K-Beauty Zone: sparkle and discovery
The Korean Cultural Center brings the K-beauty world to life. Visitors can try out skincare products, watch make-up tutorials or discover the ideal shade of lipstick thanks to a personalized analysis. More than just a beauty bar, this space offers a veritable sensory laboratory. And every gesture inspires a Korean routine to take home.
Korean getaway: tourism and inspiration
And between tastings and workshops, the festival invites you to take a trip. Interactive presentations reveal Korea’s must-sees, from the Jeju Olle Trail to the 100 sites not to be missed. Even without a plane ticket, Brussels becomes the gateway to a fascinating country, where you can dream, get inspired and imagine your next trip to Seoul or Busan. See you there this weekend?
📍 Address: Centre Culturel Coréen de Bruxelles (Rue de la Régence, 4 1000 Bruxelles) and Place de la Chapelle
📆 Dates: Saturday, October 18 and Sunday, October 19, 2025