Nestled on the banks of the Scheldt in the heart of the Flemish Ardennes, Oudenaarde stands out as an exceptional city where architectural splendor and a passion for sports come together. Renowned worldwide as the epicenter of cycling and the famous Tour of Flanders, the city is equally captivating for its centuries-old heritage. From its majestic Gothic town hall, a UNESCO World Heritage Site, to the serenity of its beguinage, and the iconic Silver Stag at the MOU Museum, every street tells a story. With its artistic treasures, historical anecdotes, and lush green spaces —recognized for their quality of life—dive into the discovery of this Flemish gem that holds many surprises.
From Gothic Art to UNESCO: A Journey to the Heart of Centuries-Old Heritage
Built along theScheldt River, Oudenaarde reveals an exceptional architectural richness rooted in a flourishing past. In the heart of the city,City Hall shines in all its splendor: this Gothic masterpiece, a UNESCO World Heritage Site, houses the famous Cloth Hall and the MOU Museum. It is here that you can admire the famous Silver Stag, a remarkable ceremonial goblet from 1620 recently added to the Flemish Community’s list of “Top Pieces,” alongside prestigious collections of gold and silverwork and tapestries.

As you wander through the narrow streets, the journey through the centuries continues. The Saint-Walburge Collegiate Church captivates with its Brabant Gothic style and its carillon of 49 bells, whilethe Church of Our Lady of Pamele bears witness to the past of the former neighboring city. For a moment of tranquility, simply step through the Baroque gate of the 15th-century Beguinage to discover a haven of peace with its small, flower-adorned white houses. Finally,the former Abbey of Val-des-Vierges rounds out this panorama, affirmingOudenaarde’s status as a true gem of art and history.
From cycling legend to a haven of greenery: the art of living in Oudenaarde
Undoubtedly recognized as the heart of cycling, Oudenaarde beats to the rhythm of the Flemish classics. For a century, its legendary cobblestone climbs and demanding slopes have shaped the legacy of cycling’s giants. To truly appreciate this passion, head to the Tour of Flanders Center: this interactive, modern space offers a fully immersive experience at the starting line, the chance to rent a bike to tackle the course, or simply to enjoy a refreshing beer after touring its exhibits.

But the spiritof Oudenaarde isn’t limited to sports enthusiasm. The pearl of the Flemish Ardennes has also established itself as a leader in sustainability and quality of life. Every corner is meticulously adorned with flowers, creating an urban landscape where greenery reigns supreme. This spectacular greening initiative has been a resounding success: the city was awarded the gold medal in the prestigious European Entente Florale Europe competition. Between athletic achievements and lush greenery, Oudenaarde brilliantly cultivates a unique way of life.